Completed initiatives
8
Evidence-backed workstreams in this report
01 / Executive Summary
What changed this month
A concise view of delivery, present results, and the limitations that still matter.
June focused on correcting the measurement and lead-routing foundation, tightening paid-search spend, and improving the storefront path from ad click to checkout.
The Google Ads audit found $1,242.65 in 30-day spend, 24 recorded conversions, and no purchases in the reviewed window. Conversion settings, campaign structure, search-term exclusions, budgets, lead-form export, and HighLevel routing were then corrected or verified; these are implementation outcomes, not proof of incremental sales.
The storefront gained a verified 20% Independence Day promotion, mobile cart and checkout refinements, two published mailbox products, canonical and staging-domain cleanup, nine Search Console indexing requests, and a live Yoast sitemap cleanup. Several AI-discovery, Avada, and competitor-campaign assets were prepared but are not represented as live.
02 / Month at a Glance
The reporting period in one view
Hours and value are based only on the time methodology documented below.
Documented Hours
10.31
Exact completed Codex task-system durations
Estimated Hours
0.00
No estimates used
Total Hours
10.31
Documented plus estimated hours
Equivalent Value
$773.25
At $75 per hour; not the invoice total
Report Status
Agency Review
Month-to-date through June 30, 2026
03 / Work Completed
Evidence-backed implementation
Configured, verified, live, and pending states are kept distinct.
Audited and corrected Google Ads measurement
Reviewed the live account, documented spend and conversion gaps, changed lead-form conversion counting to one, set conservative conversion values, and kept purchase performance separate from softer conversion actions.
Evidence: SSJ-001, SSJ-002
Reduced waste and aligned paid-search structure
Applied negative-keyword cleanup, paused an older duplicate mailbox campaign, reduced enabled budgets to $33 per day, refreshed mailbox and PMax positioning, and expanded relevant PMax search themes without claiming an unverified sales lift.
Evidence: SSJ-003, SSJ-004, SSJ-005
Connected Google Ads leads to HighLevel
Created the Google Ads lead form asset, deployed and tested the Cloudflare bridge, configured the limited-scope HighLevel integration, and verified end-to-end contact and opportunity routing with test submissions.
Evidence: SSJ-006
Improved landing pages and expanded the live catalog
Strengthened the request-a-quote and commercial landing experience, completed live conversion-focused page updates, and published and verified the Bald Eagle and Coastal Dolphin mailbox products.
Evidence: SSJ-007
Launched the Independence Day promotion and mobile checkout improvements
Published the SUMMERSHOWCASE20 coupon and announcement bar, verified the corresponding Merchant Center promotion, added automatic coupon handling, and refined mobile cart, checkout, variation, coupon-message, and remove-item behavior.
Evidence: SSJ-008, SSJ-009
Prepared product and discovery assets
Created an advanced llms.txt, ai.txt, geo.txt, aro.txt, robots.txt package; rebuilt 18 Avada product blocks as validated native Fusion shortcodes; and prepared a controlled competitor-campaign import package.
Evidence: SSJ-010, SSJ-011, SSJ-012
Protected canonical URLs and removed staging-domain contamination
Corrected the Cloudflare www-to-apex redirect, cleaned stale Hostinger-domain references from live schema and canonical output, and removed the active Hostinger preview domain while preserving the production site.
Evidence: SSJ-013, SSJ-014
Advanced indexing and cleaned Yoast sitemap output
Submitted indexing requests for nine priority product URLs and deployed an active WPCode sitemap filter that removed utility pages and Avada builder taxonomy while preserving all 24 product-sitemap locations.
Evidence: SSJ-015, SSJ-016
04 / Time Summary
Documented time, separated from estimates
Higher-quality time evidence takes priority, and overlapping sources are not counted twice.
| Time category | Hours |
|---|---|
| Documented Hours | 10.31 |
| Estimated Hours | 0.00 |
| Total Hours | 10.31 |
Completed Codex task runs from exact system timestamps. Idle time between task runs is excluded.
05 / Current vs Expected Results
Where the work stands now
Expected outcomes are goals or next states, not claims of completed performance.
Paid media measurement
Current
Conversion counting, values, lead-form export, and CRM routing were corrected or verified; the initial 30-day audit still showed zero purchases.
Expected
Future optimization should use verified purchase and qualified-opportunity outcomes rather than aggregate soft conversions.
Budget and campaign focus
Current
Enabled budgets were aligned to $33 per day, the older duplicate mailbox campaign was paused, and irrelevant search terms were blocked.
Expected
High-intent mailbox and sculpture traffic should be evaluated against qualified leads and purchases before any scale decision.
Storefront conversion path
Current
The sitewide promotion, mobile cart and checkout refinements, and product variation presentation were verified on the live storefront.
Expected
Revenue impact requires a complete WooCommerce or GA4 period export and cannot be inferred from implementation alone.
Organic indexing
Current
Nine priority products received indexing requests, noisy sitemap surfaces were removed, and 24 product locations remained in the product sitemap.
Expected
Search Console should be rechecked after recrawl to confirm which requested pages entered the index and whether exclusions declined.
AI and crawler discovery
Current
A curated discovery-file package and advanced robots policy were authored in the workspace.
Expected
Files must be deployed, cache-purged, fetched publicly, and monitored before they can be described as live.
06 / Performance Snapshot
Observed metrics only
Every metric carries its source and date scope. Missing totals are not inferred.
Google Ads spend
$1,242.65
May 10-June 8, 2026 live 30-day audit window
Source: Google Ads live audit · Observed
Recorded conversions
24
May 10-June 8, 2026; mixed conversion actions
Source: Google Ads live audit · Observed; not equivalent to purchases
Recorded purchases
0
May 10-June 8, 2026 audit window
Source: Google Ads live audit · Observed
Main PMax cost per conversion
$28.21
$535.96 cost and 19 mixed conversions in the reviewed window
Source: Google Ads campaign table · Observed; conversion mix caveat applies
Enabled daily budget
$33/day
Approximately $1,003.20 per 30.4-day month
Source: Google Ads live verification · Verified
Indexing requests submitted
9
Priority product URLs reviewed June 27
Source: Google Search Console live URL Inspection · Submitted
Product sitemap locations preserved
24
Post-cleanup product-sitemap.xml
Source: Live Yoast XML verification · Verified
Promotion test savings
$379.80
20% applied to a $1,899.00 cart; resulting total $1,519.20
Source: Live WooCommerce cart verification · Verified calculation
07 / Before & After Gallery
Visual proof, when the evidence supports it
Only paired, dated screenshots or images belong here.
No evidence-safe image pair was available. This section remains visible so the missing before-and-after documentation is explicit instead of being replaced with illustrative media.
08 / Opportunities Found
The next leverage points
These opportunities were discovered from this month's work and evidence.
- Reconcile Google Ads, GA4, WooCommerce, and HighLevel by purchase and qualified-opportunity outcome before changing budget.
- Deploy and publicly verify the prepared AI-discovery files after a content review, cache purge, and crawler fetch test.
- Measure the newly improved mobile cart and checkout path with step-level ecommerce events and device segmentation.
- Review the nine requested product URLs in Search Console after recrawl and strengthen internal links for pages that remain excluded.
- Hold the prepared competitor campaign behind its measurement gate until core mailbox and PMax performance is reliable.
09 / What We Protected
Risk avoided and value preserved
Safeguards, controlled spend, historical data, and reversible implementation matter alongside visible output.
- Total enabled Google Ads budget was brought back to the requested approximately $1,000 monthly level before additional testing.
- The older overlapping mailbox campaign was paused instead of allowing duplicate coverage to keep consuming spend.
- The existing Merchant Center promotion was identified before any duplicate Google-side promotion was created.
- Sitemap cleanup preserved the 24 product locations while removing utility and builder-only surfaces.
- The canonical apex domain remained the production source while staging-domain references and the active preview domain were removed.
- Prepared assets were kept distinct from live changes so the report does not overstate deployment.
10 / Next 30-Day Priorities
What should happen next
Ordered from immediate proof and stabilization to longer-term expansion.
- Verify June purchases, revenue, leads, and qualified opportunities across Google Ads, GA4, WooCommerce, and HighLevel.
- Recheck Search Console indexing outcomes for the nine submitted products and document accepted versus still-excluded URLs.
- Confirm whether the AI-discovery package should be deployed, then verify each public file and purge relevant caches.
- Review campaign search terms and purchase attribution before moving spend above the controlled budget.
- Create dated before-and-after screenshots for future CRO, product, and sitemap changes.
11 / Client Actions
Decisions and inputs needed
Clear actions that unlock the next stage or close a reporting gap.
- Confirm whether the prepared AI-discovery files and competitor campaign package should move from Agency Review to deployment.
- Provide or approve access to the June WooCommerce, GA4, Google Ads, Search Console, and HighLevel exports needed for outcome reconciliation.
- Confirm the approved June invoice number and invoice total if they should appear in the client-facing version.
12 / Invoice Summary
Service time and value reference
Invoice totals are shown only when approved invoice evidence is available.
Service periodJune 2026
Total hours10.31
Equivalent value$773.25
Invoice numberNot provided
Invoice totalNot provided
Report statusAgency Review
This amount represents the value of professional services performed and is not the invoice total.
Equivalent professional value is a service-value reference and is not the invoice total.