Completed initiatives
5
Evidence-backed workstreams in this report
01 / Executive Summary
What changed this month
A concise view of delivery, present results, and the limitations that still matter.
July concentrated on repairing the product-feed and local-inventory chain, improving catalog identifiers, and adding tightly controlled Google Ads discovery coverage.
Merchant Center now processes the primary feed and local inventory without file issues, with 350 matched local-inventory products after the final identifier correction. Native WooCommerce stock was also standardized to 50 across the active catalog records reviewed.
The ineffective generic test Performance Max campaign was paused while the main revenue-producing campaign remained enabled. DSA coverage was narrowed toward mailbox intent and supporting assets were added without raising the existing budget.
02 / Month at a Glance
The reporting period in one view
Hours and value are based only on the time methodology documented below.
Documented Hours
9.31
Exact completed Codex task-system durations
Estimated Hours
0.00
No estimates used
Total Hours
9.31
Documented plus estimated hours
Equivalent Value
$698.25
At $75 per hour; not the invoice total
Report Status
Agency Review
Month-to-date through July 20, 2026
03 / Work Completed
Evidence-backed implementation
Configured, verified, live, and pending states are kept distinct.
Repaired Shopping and local-inventory feeds
Corrected item identifiers and file structure, updated the Merchant Center primary source, reprocessed both sources, and verified 350 matched local-inventory products with no file issues.
Evidence: SS-001, SS-002
Standardized native WooCommerce stock
Set stock management and quantity 50 for 349 variations and one simple product, while keeping 35 variable parents in stock.
Evidence: SS-003
Built and connected controlled DSA coverage
Generated a clean page feed, connected it in Google Ads, created an eligible Dynamic ad group and ad, then narrowed live targeting toward mailbox URLs while pausing the broad catalog target.
Evidence: SS-004, SS-005
Added free-shipping and trust support
Created the Merchant Center Free Shipping Nationwide promotion and added account-level Google Ads callouts for free shipping, anti-rust aluminum, and weatherproof construction.
Evidence: SS-006
Paused non-performing generic PMax test
Paused the generic test campaign after 38 clicks, $9.98 spend, zero conversions, no primary conversion goal, and a policy-limited asset group; preserved the main PMax campaign.
Evidence: SS-007
04 / Time Summary
Documented time, separated from estimates
Higher-quality time evidence takes priority, and overlapping sources are not counted twice.
| Time category | Hours |
|---|---|
| Documented Hours | 9.31 |
| Estimated Hours | 0.00 |
| Total Hours | 9.31 |
Completed Codex task runs from exact system timestamps. Idle time between task runs is excluded.
05 / Current vs Expected Results
Where the work stands now
Expected outcomes are goals or next states, not claims of completed performance.
Merchant local inventory
Current
350 matched products, recognized attributes, and no file issues after reprocessing.
Expected
Diagnostics should finish clearing delayed item-level warnings after Google reconciliation.
Main Performance Max
Current
Main campaign remained enabled; the visible 28-day Merchant view showed 4.67 conversions, $1,818 conversion value, and 857.68% ROAS.
Expected
Protect the main campaign while removing low-value tests and improving catalog eligibility.
Dynamic Search Ads
Current
Mailbox URL target is enabled and the former broad all-catalog target is paused.
Expected
Search-term data should be reviewed after sufficient impressions before adding negatives or budget.
06 / Performance Snapshot
Observed metrics only
Every metric carries its source and date scope. Missing totals are not inferred.
Shopping feed items
350
Final validated feed
Source: Merchant Center and live feed · Processed
Matched local inventory
350
Final validated source
Source: Merchant Center · Matched
Native variation stock
349 at qty 50
WooCommerce catalog update
Source: WooCommerce live update · Updated
DSA feed URLs
26
Verified Jul 16 feed
Source: CTX DSA feed · No blanks or duplicates
Main PMax conversion value
$1,818
Visible 28-day Merchant view
Source: Merchant Center · Observed
Main PMax ROAS
857.68%
Visible 28-day Merchant view
Source: Merchant Center · Observed
07 / Before & After Gallery
Visual proof, when the evidence supports it
Only paired, dated screenshots or images belong here.
No evidence-safe image pair was available. This section remains visible so the missing before-and-after documentation is explicit instead of being replaced with illustrative media.
08 / Opportunities Found
The next leverage points
These opportunities were discovered from this month's work and evidence.
- Monitor DSA search terms after sufficient delivery and add negatives based on observed non-commercial queries.
- Upload or connect the segmented page-feed labels so mailbox and outdoor-garden coverage can be controlled independently.
- Resolve the remaining personalized-advertising restriction affecting Buddha-related products without weakening compliant catalog coverage.
- Replace shared parent imagery with true finish-specific variation images where source photography exists.
09 / What We Protected
Risk avoided and value preserved
Safeguards, controlled spend, historical data, and reversible implementation matter alongside visible output.
- The main revenue-producing Performance Max campaign remained enabled while the non-performing generic test was paused.
- Budget stayed unchanged at $17/day for the existing Search campaign during DSA setup.
- No broad all-pages DSA expansion or unsupported free-shipping discount asset was created.
- Feed identifiers were validated against Merchant requirements before the final reprocessing step.
10 / Next 30-Day Priorities
What should happen next
Ordered from immediate proof and stabilization to longer-term expansion.
- Confirm delayed Merchant diagnostics and item-level inventory warnings clear after reconciliation.
- Review DSA delivery and search terms before changing budget or match scope.
- Connect segmented DSA labels for mailbox and outdoor-garden groups.
- Monitor the Free Shipping promotion and new callouts through policy and SKU review.
- Plan true variation-specific imagery for the highest-value finishes.
11 / Client Actions
Decisions and inputs needed
Clear actions that unlock the next stage or close a reporting gap.
- Confirm whether finish-specific product photography is available for variation image upgrades.
- Approve the next DSA segmentation step after initial mailbox-target delivery is reviewed.
- Review whether Buddha-related products should remain in personalized advertising programs or be excluded from those campaigns.
12 / Invoice Summary
Service time and value reference
Invoice totals are shown only when approved invoice evidence is available.
Service periodJuly 2026
Total hours9.31
Equivalent value$698.25
Invoice numberNot provided
Invoice totalNot provided
Report statusAgency Review
This amount represents the value of professional services performed and is not the invoice total.
Equivalent professional value is a service-value reference and is not the invoice total.